These various mailer designs were printed and mailed out to thousands of prospective students. They are part of an online media marketing campaign, the focus of which is to present information to students via the print medium but in a format they are familiar with and use daily - online content.
I incorporated elements of the online services students use most, such as search engines and social networking sites. The goal was to attract student interest not only in the college itself, but also encourage perspective students to interact with the college's online presence in a way they are comfortable and familiar with.
Tools:
Photoshop
Illustrator
InDesign
The front of this card draws students in by presenting the message through a print medium, but in the very familiar format of online content.
Using 'key terms' students would use in a typical online search such as "cheapest tuition", this mailer presents the information in the format of online search results (something students are very familiar with)
This mailer presents location based information about activities close to Dixie State College in an online format students are familiar with.
This mailer presents location-specific information about activities close to Dixie State College in a format most students are familiar with - an online search enginge.
This mailer presents information about student life through the lens of social networking.
