My Role:

I spearheaded a complete rethinking of the existing Dixie State College Future Students website in terms of visual design, site navigation, and social media integration. My work included conceptualization, user interface design, wireframing, front–end development, body copy, and more.

Over an eight month period, this site's new design spurred a 100% increase in pageviews and a 50% increase in site traffic! Every part of the site's analytics showed a drastic improvement. In users tests, 100% of student users preferred the new site design and wished the college home page was the same!